Il sito americano Photo District News ha svolto un’interessante indagine presso alcune grosse agenzie di stock (Corbis, Getty, Alamy, Masterfile) per scoprire quali sono le foto ‘sempreverdi’, ovvero quelle che, nonostante il passare degli anni, continuano a essere comprate per uso pubblicitario ed editoriale in giro per il mondo. Di solito le fotografie di stock [...]
Archivio per la categoria ‘Creative & Advertising’
Stock: le foto ‘evergreen’
Postato in Creative & Advertising, Fotografica & Copyright il giorno 16 dicembre 2010 | Lascia un commento »
Nuova campagna Barclay’s Bank, l’immagine è Olycom
Postato in Creative & Advertising, Novità Olycom il giorno 10 novembre 2010 | Lascia un commento »
E’ il lontano 1979, quando Pietro Mennea batte il record del mondo dei 200m a Città del Messico. Olycom immortalava quell’istante. Oggi Barclay’s Bank lancia una nuova campagna pubblicitaria “Certi numeri non si dimenticano – conto corrente a 3%” firmata da una delle più importanti agenzie pubblicitarie a livello Mondo – Ogilvy & Mather [...]
Le nostre pagine pubblicitarie in uscita
Postato in Creative & Advertising, Novità Olycom, Uncategorized il giorno 10 novembre 2010 | Lascia un commento »
In anteprima le pagine pubblicitarie di Olycom che usciranno su Prima Comunicazione di novembre e Shopping Milano di dicembre
Promozioni CREATIVE del mese di Novembre, coglile al volo!
Postato in Creative & Advertising, Novità Olycom il giorno 3 novembre 2010 | Lascia un commento »
Magazine Advertising: risultati PIB del primo trimestre 2010
Postato in Creative & Advertising, Uncategorized il giorno 21 aprile 2010 | Lascia un commento »
Il Publishers Information Bureau (PIB), organizzazione statunitense che rappresenta 250 periodici (circa l’85% del volume della pubblicità consumer sui magazines negli Stati Uniti), ha pubblicato i dati sui ricavi pubblicitari del primo trimestre 2010: Le entrate totali sono dimunite del 4% rispetto al primo trimestre del 2009. Il numero di pagine medio per periodico ha [...]
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Picscout news- PicScout Acquired by Getty Images 28 aprile 2011From our humble beginning, where Eyal and I had an idea for how to use technology to protect images and support copyright enforcement in 2002, to where we are today, achieved through the contributions of bright and committed team members and customers, our company evolved into the market standard for both protection and promotion of [...]
- Searching for Images on Safari and Chrome Just Got Easier 23 marzo 2011Today was an exciting day for the PicScout team. We started off the day by hosting a successful webinar on image copyright with Noam Galai, who recounted the fascinating story of how his self-portraits were taken from his Flickr account and used in more than 40 countries around the world. In addition, copyright attorney John [...]
- Come Check Out the New ImageExchange Blog 10 marzo 2011Today, we introduced a new blog into the PicScout family. The ImageExchange blog was created so we could connect with the community of creative pros who read design blogs for inspiration. Our goal is to engage with creative pros and provide our twist on current design topics, exploring those that are relevant to anyone using [...]
- The Power of Guerilla Marketing 2 febbraio 2011Macworld 2011 was taken over by a sea of pink last Thursday and Friday as PicScout set out to spread the word about ImageExchange among the 40,000 Mac enthusiasts who registered for the 4-day conference and trade show. Guerilla marketing works well when you can combine user enthusiasm with a legitimate reason for being at [...]
- PicScout Acquired by Getty Images 28 aprile 2011
- Indagini Nielsen – last news
- Vintage PC Video Games Still Thrive in World of Apps 22 maggio 2012Even before the Internet and the rapid growth and increased access to free video gaming in a web browser, PC owners in the U.S. played games locally right on their desktop. Bundled in with the operating system, games like FreeCell, Solitaire, Minesweeper, Hearts, and Pinball served as the original free-to-play games.
- Local TV Preferred Method of Advertisment Among Presidential Candidates 22 maggio 2012During the first quarter of 2012, campaigns for the five leading U.S. presidential candidates—Newt Gingrich, Barack Obama, Ron Paul, Mitt Romney and Rick Santorum—placed nearly 66,000 advertisements across local broadcast and print, according to Nielsen.
- Basement? Garage? American Teens Will Watch, and Play, Just About Anywhere 17 maggio 2012When it comes to television, the 12-17 demo is proving that times may change, but teens will be teens, spending nearly the same amount of time viewing TV in bedrooms as they do in family rooms. Overall, teenagers spent 47% of their TV time in their bedrooms versus 48% in family rooms.
- Global Report: Multi-Screen Media Usage 15 maggio 2012According to Nielsen’s global survey of multi-screen media usage, watching video content on computers has become just as common as watching video content on television among online consumers.
- Vintage PC Video Games Still Thrive in World of Apps 22 maggio 2012
- Lens – New York Times
- Angels Watch Over Memories of War 4 giugno 2012The Guatemalan photographer Daniel Hernandez-Salazar has devoted himself to documenting not just the violence that has wracked his country, but reminding his countrymen of the need to find justice.
- Evelyn Hofer's New York 2 giugno 2012Evelyn Hofer brought the same quiet attention and detail to her work, whether at home or abroad. Her New York photos reveal a timeless, formal city.
- Pictures of the Day: Germany and Elsewhere 1 giugno 2012Photos from Germany, Norway, Israel and Kenya.
- Oliver Hartung's Signs of Syria 1 giugno 2012Oliver Hartung's photos from 2007 through 2009 evidence the omnipresence of the Assad dynasty in Syria and its psychological grip on the people, and also how that presence - and the nation itself - has changed dramatically since.
- Angels Watch Over Memories of War 4 giugno 2012
- Corriere mediablog
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